Post-purchase surveys tell your marketing stack what it needs to hear

Get more actionable insights in a week than most survey tools produce in a year. Stop renting customer relationships from third parties: use zero-party data to build your own competitive advantage.

2,000+ DTC brands run Fairing to build their competitive advantage with zero-party data

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Survey data at speed & scale.

Consumer feedback, tied to their own transaction data, and routed to the optimal destination in your stack to streamline their customer journey in 6 seconds, instead of 6 months.

Marketing Attribution & Channel Expansion

Did this customer see us on TikTok? Are our podcast ads working? What’s the next big channel? Brands typically gain a 20%+ improvement in marketing attribution (including attribution on “direct” traffic). Bring future-proof ground truth to your analytics & media mix.

Personalization & Audience Segmentation

Which lifestyle content should we send this customer? How do we segment competitive switchers from new category buyers? What generation does this customer identify with? Plug a whole new data set into your ESP & SMS tools to level up your brand’s value.

CRO, Rev Ops & Consumer Research

What’s the biggest hurdle in our checkout flow? Why are repeat buyers on a downtrend? When will this customer buy again? Find the “why” behind your buyers’ behavior, and plot a course for streamlined growth with the competitive advantage of post-purchase survey data.

Question Stream™: an always-on data stream, direct from consumer

A timeline of questions targeted by customer journey criteria, appended with their customer ID, transaction data, and marketing parameters. Quantitative? Qualitative? It’s the best of both worlds.

Response Clarification: connect the dots to a universe of insights

Heard about us on YouTube? Okay, which influencer? Switched from a competitor? Okay, what makes us better? Were you planning to spend more on this product? Okay, how much more?

“Other”: where the smartest DTC brands dig for zero-party data gold

Let your customers light up the unknown-unknowns in your business. Fairing brands constantly find new media channels, new creative hooks, and new markets just by watching our responses roll in.

One-click install, or custom integration? Fairing works anywhere

Get a Question Stream set up in minutes, and start routing post-purchase survey data to your marketing stack for immediate action.

Integrated to upskill your marketing stack

Fairing is designed to operationalize survey data: send it wherever you need it, using our custom-built integrations, partner workflows, or API requests.