Post-purchase surveys tell your marketing stack what it needs to hear

Get more actionable insights in a week than most survey tools produce in a year. Stop renting customer relationships from third parties: use zero-party data to build your own competitive advantage.

2,000+ DTC brands run Fairing to build their competitive advantage with zero-party data

123
95
127
81
88
81
99
120
82
72
69
62
69
115
83
96
70
35
72
63
104
58
70
53
66
114
53
72
95
82
62
35
81
58
72
123
70
127
83
120
63
81
114
96
99
115
69
66
70
88
69
104
53
81
83
58
96
72
72
88
123
81
62
35
104
95
70
120
69
115
127
70
69
63
99
82
114
66
88
81
96
95
72
127
72
70
83
99
62
66
81
53
70
69
104
63
123
115
82
58
114
120
69
35

Survey data at speed & scale.

Consumer feedback, tied to their own transaction data, and routed to the optimal destination in your stack to streamline their customer journey in 6 seconds, instead of 6 months.

Marketing Attribution & Channel Expansion

Did this customer see us on TikTok? Are our podcast ads working? What’s the next big channel? Brands typically gain a 20%+ improvement in marketing attribution (including attribution on “direct” traffic). Bring future-proof ground truth to your analytics & media mix.

Personalization & Audience Segmentation

Which lifestyle content should we send this customer? How do we segment competitive switchers from new category buyers? What generation does this customer identify with? Plug a whole new data set into your ESP & SMS tools to level up your brand’s value.

CRO, Rev Ops & Consumer Research

What’s the biggest hurdle in our checkout flow? Why are repeat buyers on a downtrend? When will this customer buy again? Find the “why” behind your buyers’ behavior, and plot a course for streamlined growth with the competitive advantage of post-purchase survey data.

Question Stream™: an always-on data stream, direct from consumer

A timeline of questions targeted by customer journey criteria, appended with their customer ID, transaction data, and marketing parameters. Quantitative? Qualitative? It’s the best of both worlds.

Response Clarification: connect the dots to a universe of insights

Heard about us on YouTube? Okay, which influencer? Switched from a competitor? Okay, what makes us better? Were you planning to spend more on this product? Okay, how much more?

“Other”: where the smartest DTC brands dig for zero-party data gold

Let your customers light up the unknown-unknowns in your business. Fairing brands constantly find new media channels, new creative hooks, and new markets just by watching our responses roll in.

One-click install, or custom integration? Fairing works anywhere

Get a Question Stream set up in minutes, and start routing post-purchase survey data to your marketing stack for immediate action.

Integrated to upskill your marketing stack

Fairing is designed to operationalize survey data: send it wherever you need it, using our custom-built integrations, partner workflows, or API requests.