We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce, to chat all things attribution and media diversification.

A few of the discussion points we tapped:

‍In this conversation, Chase and I discuss:

• [1:01] Life before Fairing
• [2:12] What is attribution and its importance
• [3:30] How do post-purchase surveys help online store owners?
• [5:41] Interesting data points
• [7:37] An upcoming Fairing's report on attribution
• [11:20] DIY post-purchase surveys vs Fairing
• [12:53] Fairing’s response clarification features
• [13:29] Incentivizing users to complete a survey
• [14:54] Diversifying your media

If you’re not already subscribed to Honest Ecommerce, be sure to give this episode a listen here.

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