We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane to break down all things attribution and gain a deeper perspective on the message of putting people over pixels in the DTC marketing space.

Just a few of the discussion points we tapped:

• The foundational problem of growing your brand from misguided attribution insights
• Taking power back when the biggest ad platforms are grading their own homework
• What brands can look forward to on the Fairing roadmap

If you’re not already subscribed to the eCommerce Fastlane podcast, be sure to give this episode a listen here.

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