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Become a Question Authority

Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.
Podcast

Conversion Rate Optimization With PCR CEO Drew Himel

Drew's team at Consult PCR tackles CRO for tons of DTC brands. In this episode he schools us on what to look for, and what to ask of your customer experience.
Podcast

Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.
Podcast

QOTD: Who Can We Thank For Your Purchase Today?

It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification.
Qotd