A quick guide to setting up a PostgreSQL database with your Shopify data.

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

A simple and effective way to immediately follow up on a customer response.

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"