Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.

What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.