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A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

Why Do Single-Question Surveys Work?

Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor.
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Featured Blog

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.
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Analyzing Survey Responses In Google Analytics

this is the summary of the blog number 1. it's so fun!
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How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.
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Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent.”
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