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Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks
Methodology

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".
Attribution

Quant Vs. Qual With Sam Deutsch

Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data.
Podcast

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.
Attribution