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Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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Zero Party Data with Gen Furukawa

Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook.
Podcast

New Shopify Flow Feature: Interact With Customer & Order Properties

Fairing customers can now tag customers or orders, update notes, and more with Shopify Flow.
Integrations

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”
Attribution

Survey Research with Sam McNerney

Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic survey research.
Podcast