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Fairing Blog

A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.
Attribution

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy.
Integrations

Listen To Fairing On The eCommerce Fastlane Podcast

We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane.
Podcast